As the sport of stand up paddling grows, our goal at the Endless SUP Company continues to be providing our clients with the tools and resources needed to join the paddling community and enjoy the water with the right gear and knowledge. The Endless SUP Company was established in 2013 by Bill Medler, former FDNY and ocean lifeguard for over 20 years. Since then we have been expanding our business and currently offer SUP rentals, lessons, yoga classes and a variety of other events to suit everyone in your group. Our retail store carries boards, paddles and apparel for everyone in the family.